NEWS TRENDS AND HABITS
For this post, I decided it would be interesting to compare a national news broadcast with a local news broadcast. I decided to focus on “NBC Nightly News with Brian Williams” (5:30 CST) and “KARE-11 News” (also NBC, 6:00 CST). Below, I have listed the detailed viewing logs for each show:

1:00 – Intro/Promo (Top story, letterman, Alicia keys)
3:06 – Fort Hood Memorial (Top Story)
2:57 – Officer who attacked Fort Hood – investigation (justice correspondent)
1:26 – Afghanistan strategy – Obama – WH Correspondent
0:38 – Blackwater – secret cash payments
1:49 – United Airlines – drunk pilot (aviation correspondent)
0:26 – DC Sniper execution
COMMERCIAL
2:14 – David Letterman blackmail – legal/court thing
0:20 – Hurricane
COMMERCIAL
0:19 – Kareem Abdul Jabbar – fighting leukemia
0:22 – TV ratings across nation
0:37 – Historic brew – beer from Hindenburg
0:44 – Sesame Street 40th anniversary
COMMERCIAL
3:59 – “Making a Difference” – Alicia Keys
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0:37 – Teenager w/ coach (St. Paul)
2:16 – Gunman on St. Paul school campus – school lockdown in September – lady changed story and is charged w/ false crime
0:24 – River Falls, WI home burglary – surveillance photos – please call if you can identify
0:25 – Sweat lodge ceremony deaths (MN deaths in new mexico)
0:46 – Fort Hood memorial (St. Paul man specifically – funeral announcement, too)
0:54 – Military family day in Dakota county
0:47 – Bankruptcy case – Irwin Jacobs
0:19 – Earsell Mackbee – former Viking death
0:28 – Unattended grills in warmer weather
COMMERCIAL
2:12 – Shoppers footage
0:12 – Banter
COMMERCIAL
3:41 – Banter into weather
3:36 – Sports (Joe Mauer, univ. football, Vikings, twolves, wild)
COMMERCIAL
0:53 – Mall of America Christmas decorating
0:21 – Leadout banter
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I then broke them down in terms of “News” and other categories:
NBC Nightly News:
NEWS: 11 min, 56 sec
SPORTS: 19 sec
HUMAN INTEREST: 4 min, 36 sec
ENTERTAINMENT: 1 min, 6 sec
TOTAL AIRTIME: 17 min, 57 sec (1 min+ promos/lead-ins)
COMMERCIAL: ~11 minutes
KARE-11 News:
NEWS: ~9 MINUTES
WEATHER: 3 MIN, 41 SEC
SPORTS: 3 MIN, 36 SEC
HUMAN INTEREST/BANTER: ~1 MIN, 30 SEC
TOTAL AIRTIME: ~18 MIN
COMMERCIAL: ~12 MIN
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For the national news, even though roughly only 12 minutes fell under the “news” category, each piece was delivered with such an air of professionalism that it felt like news, even the human interest pieces. However, the actual “news” category consisted of stories that felt very politically driven (Obama, Fort Hood, war, etc.). The other news stories were ones that were of national concern, or could cause concern in people: a drunk airline pilot and the fate of the DC sniper. Finally, the piece about David Letterman could fall under entertainment, but since it was approached so seriously and took into account the meaning of the law, it finds itself under news. What I noticed more than anything else was that the “news” portion of the broadcast took place entirely in the first half of the episode, and anything human interest or sports/entertainment related sat on the back half of the broadcast.
This was true for the local news, too, whose “news” category was much more localized. There was only one 46-second segment on national news, and even that was tied back to St. Paul through a murdered soldier. Whereas the national news contains no weather or sports information, the local news dedicated nearly as much time to weather and local sports as they did to news coverage. The remainder of the airtime was dedicated to banter between the anchors, all part of the tactic to make the news feel “neighborly:” they talk about local things, they laugh and joke with each other and make the viewer feel comfortable, and they promise to be back again tomorrow, safe and secure. I must admit that I like this, and I actually feel a connection to the KARE-11 news anchors because of this.
It is clear that one tactic of the national news is to remain professional and deliver the news QUICKLY, so that many bases are covered. Clearly they cannot cover the entirety of the day’s news in 18 minutes of airtime, so they must pick and choose. Based on audience, they choose to focus on national news, and only go international if something is somehow related to America, or if it is so significant that it must be covered. With local news, it is still delivered extremely quickly (if not quicker due to the time needed for weather and sports), and it again keeps its audience in mind with a regional focus. The feel good stories for both don’t occur until the end because they want their viewers to come back for tomorrow’s news as well.
MY VIEWING/LISTENING HABITS
My most watched television stations are ESPN, ABC, and a number of cable channels that are owned by Viacom. I also listen to two radio stations: 93X and The Current. For the most part, it would appear that the majority of what I view and listen to is owned by Disney/ABC. (Also, given that a number of my favorite movies are Marvel Studios movies, these are now owned by Disney, too.) Given how wide my taste is, and how the span of sports to comic books to metal radio stretches, one could argue that there is no defined “audience” for the ABC/Disney/ESPN leviathan. It is MUCH easier to focus on the intended audience of my other listening pleasure, The Current. This is Minnesota Public Radio, and along with The Current and casual tuning to MPR 91.1, I also download a handful of podcasts that are NPR-based. Because of the listener-supported atmosphere of each one, it makes the audience feel special and privileged to be listening to it, and like they have a say in what gets played and what happens – something that can’t be claimed by a corporate entity.
TEACHING ACTIVITY
Much like this activity, I would ask students to keep a log of a week’s worth of news – just the local news. I would ask them to keep a log of SPORTS, ENTERTAINMENT, NEWS, WEATHER, and COMMERCIALS. While they log the amount of time spent on each, I would also want them to keep notes on editing techniques, the severity/casualness of the news provided, and as a bonus, the number of jokes or laughs on each broadcast. At the end, they would get a feel for the average amount of time dedicated to each portion of the news, and how long each segment could be. Then their next project would be, with two or three other students, to write, film, and edit their own news broadcast. The length would only need to be as long as a normal broadcast WITHOUT commercials. However, for extra credit, they could create one commercial to throw into their broadcast. After they were filmed, we would have a presentation day in class for the broadcasts. The students, as a group, would submit a one-paragraph summary of their experience, listing both pros and cons, and what they would do differently if they had another chance to do the assignment.